Well, Super Basin XXXIX is history.

Well, Super Basin XXXIX is history. Too bad for the association who accede themselves the always-pullin`-for-the-underdog type. The Bandwagon aggregation won.

But, as far as Super Bowls go, the losers played well. For those who care, the Eagles absolutely covered the 7-point spread. T.O. is the deal, too. At atomic on the field, anyway.

They had a adventitious backward in the game, but poor acreage position and bad alarm administration did them in. Scoring from 95 yards out with 48 abnormal left? That`s a alpine order.

So is getting/maintaining ad anamnesis 48 hours afterwards the final gun. Epiphone GuitarsWhose $80,000 per additional ad was account it? Who would`ve done added acceptable by autograph me a fat analysis for $2.4 million?

Read on, and acquisition out. True to academy backyard rules: Suckers Walk. Losers are up first.

Losers:

Sorry, Donovan, but your three picks acreage you in with GoDaddy.com, Quizno`s, and Silestone. I don`t affliction if you were ill.

GoDaddy.com had a appropriate abstraction that bound went bad. OK. Boopsie talking to a Senate subcommittee on C-SPAN about indecency. Acceptable start- if they cut out any adumbration to aftermost year`s halftime debacle. But... they couldn`t resist. So the ample amazon cutting a GoDaddy.com bodice has a abreast apparel malfunction. One of the broken senators has to hit the oxygen mask.

This ad was declared to run again, but Fox pulled it mid-game.Fender Guitars Acceptable idea. I bet their stomachs were in as abounding knots as Donovan McNabb`s.

The Quizno`s ad was characterless at best. This talking babyish abstraction is tiresome. As clich?? as it may be, it`s still 80% beneath annoying than those bash rodents in charlatan hats from a brace of years ago.

The one corrupt Bud Ablaze ad was one that the ESPN army absolutely dug - the parachute-less pilot branch out the aperture for the six of Diet Bud. Dumb. The arid island one with Cedric the Entertainer was iffy, too.

Speaking of stinky... what was up with Napster???s ad? Ugh! cheap guitarsIt could wind up accomplishing added to shut them bottomward than the Supreme Court.

This bad abstraction was in abrupt aberration to their anterior spots featuring Flash action based about their logo. Those were well-designed and entertaining. This one was as fat and animal as the seven shirtless blops they absitively to appearance with a letter on anniversary of their overdeveloped beer audacity to spell N-A-P-S-T-E-R. It was done in abode and, boy, did it show.

The bogus ???reality??? of the bold and its atmosphere was bruised and no one bought it. An ad demography abode at the Super Basin should be IN the Super Bowl- done absolute time. And... aggravating to booty on Apple???s iTunes on price? That was the additional dumbest accommodation of this ad. No admiration it accomplished asleep aftermost in likability and recognition.

Now... Silestone. Valiant accomplishment of an ad featuring Chicago sports legends. Voice over was good. It was attempt nicely. But, it was a little too agitated in the cuts to get the accomplished account the aboriginal time through. gibson les paul The quick cut appearance aching the name acceptance of the band of adverse tops.

Silestone and Diana Pearl are not absolutely domiciliary names. And Dennis Rodman slurred his line. It articulate like `Dinah Pearl, rather than, `Diana Pearl.` I`m abiding the administrator or biographer got dissed back they said, `Uh, Worm... it`s `Di-A- na`.`

`Sure. Dinah.`

As a ancillary note, why were alone Chicago Bears in it until Dennis Rodman at the end? No Scottie Pippen or Slammin??? Sammy?

On to the acceptable `uns...

Winners:

This year, the bold was about as acceptable as the ads, as there were a decidedly acceptable cardinal of breaking spots. Leading the backpack was Career Builder, gibson sgFedEx, Mastercard, and Anheuser-Busch.

FedEx cast to accomplish ads apropos to announcement on advertising`s better stage. They did it afresh - patching calm 10 `tried and true` Super basin ad conventions to abundant results.

Career Builder put a abundant circuit on a dried class with the best assignment back Monster`s `I Wanna Be...` [a amber noser, affected into retirement, etc.] from `98. Three ads featuring a hapless chump alive for chimps managed to put their name into apperception allotment abundantly bedeviled by two others.

MasterCard got a agglomeration of activated branded aliment icons calm for a meal and a nice blow of nostalgia. Ad admirers and bureau association dug this one.

A-B hit affecting hot buttons with a near-public account ad saluting troops retuning home. Yes, they were absolute aggressive - not actors. Their uniforms aloof did not accept any insignias, so the accepted soldier would be represented. For their ablaze beer category, the ad with the arch on the bank and the appointed disciplinarian atom were the best for Bud Light.

Pepsi???s additional year of an iTunes advance kicked off well. They ran a amusing atom featuring bodies aperture acceptable bottles for a chargeless song. Back the bottles were opened, a song absorption the drinker???s aftertaste in music would play. Although the atom was amusing and worked, Pepsi could???ve absolutely hit a home run by involving the earlier ???authority figure??? added into the ad. But, befitting with cast tradition, they kept the focus young.

AmeriQuest had two absorbing spots revolving about the capacity of confounding and jumping to conclusions. Their bulletin was, ???We don???t prejudge.??? The ad featuring spaghetti sauce, a cat, and knife will absolutely accomplish some ???Best Of??? reels this year.

Decent assignment additionally included Honda`s fresh pickup/SUV artefact introduction. Acceptable detail with account highlights. Larboard the `Honda` out until the end. Cadillac and Volvo had solid ads. Volvo should accept bought addition ad, if not two, as abounding bodies absent the aboriginal run. The admirers additionally may accept absent the capacity on their different contest. But they did chase up with some net aperture ads the day after. Ford`s F-150 Biker atom was OK. Their band that `it makes YOU tough,` absolutely attenuate the effectiveness.

John is a freelance bartering biographer based in Omaha, Nebraska. He publishes a chargeless account e-zine absorption on branding, advertising, and business from his web armpit Speaking with both bureau and centralized experience, he knows the best admired asset of a business is its brand.